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Kick-Off in Schwäbisch Gmünd

Ulrich Liesch

Some responsible at the HfG Schwäbisch Gmünd could make it possible that the concept of our bachelor project can find the way to a realization in practice. Patroness for the project is Gisela Erler, the state council for civil society and civic participation. The project's aim is that students and non-profit organizations work together on new corporate designs for the organizations. To start the pro­ject there was a kick off event at 8 November. After the headmistress Cristina Salerno had welcomed everyone present, Gisela Erler talked about the relevance of social commitment. After that Eduard Kasdorf and me explained the process and the intentions of the project. Dr. Oliver Viest (chief executive of the agency “em faktor – die Kommunikationsagentur”) gave an insight what are the speci­fics when you do projects for NPOs. And finally Ingrid Junghans (marketing director for “Brot für die Welt”) spoke about design processes in this organization.