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Feri’s Driving School


Feri’s Driving School

Franz (Hungarian: Feri) Máthé has taken over a driving school in Biberach in mid-year. He wanted not only the name to change but also the whole visual design should become more attractive and fresher. The claim »fahren aus dem ff« which includes a German idiom and means »learn driving blindfolded« was al­ready existing. The sign I developed shows two small letters F and points to the claim and also to the initials of the driving school's name. By using the color and the shape of a German highway sign the topic »road traffic« is clearly communi­cated without using the usual metaphors like cars or intersection lights. The sign and the type are dynamic and communicate driving enjoy­ment. A characteristic shape which is taken from the logo becomes a recurrent visual element and can be adapted to different applications.