Charlott is a fashion store which was opened in November 2011 in Biberach.
It offers a large selection of fashion, lingerie and soft goods from high quality brands. Charlott wants to combine the advantages of outlet stores with typical fashion stores: factory prices and a large selection plus personal atmosphere and a capable consultation. I developed a design concept which communicates quality and exclusivity but also the price advantage. The result was a logo that plays with the shapes of a classical serif font. A rotation of the blue background becomes a characteristic attribute which supports the recognition value. The Design was used on business cards, letterheads, advertisement, carry bags, mailings, website, window banners and flags.